My @iPhonePS Instagram Account
I still remember how frustrating it was when I started my Instagram account. For the first few weeks I had practically no followers, and nobody liked or commented my photos. That’s when I decided to gain more followers on Instagram using the following techniques.
STEP 1: PICK A CLEAR FOCUS FOR YOUR ACCOUNT
Before you do anything else, you should pick a clear focus for your Instagram account. If your goal is to showcase your best photography, you should stick to it and never post poor quality photos of you hanging out with friends. The people who want to see your artistic photos probably don’t want to see the sandwich you ate for lunch today.
Some Instagramers have found success in posting small snapshots of their daily life in a way that their followers can get to know them better, but this is much harder than simply sharing great photography.
Unless you’re a celebrity, the chances are that only people who know you in real life would be interested in following your daily activities.
To give you an example, I use my Instagram account to share my best iPhone photos. People are happy to follow me because they know that I only post interesting iPhone photos. I would never post photos of me hanging out with friends since the majority of my followers don’t want to see them.
STEP 2: MAKE YOUR ACCOUNT LOOK GREAT
When you’ve picked a clear focus for your account (such as sharing your best iPhone photos) you want to do everything you can to make your account look great.
While an interesting description and a cool profile photo can help, it’s far more important that your photo feed looks great, because that’s what people will look at when they make a decision about following you.
Before you move on to the next step, you should build a portfolio of 20 high-quality photos that match the focus of your account, and you should make sure that there are no ugly or irrelevant photos in your photo feed.